/
09.02.2005 12:00AM
TV Study Finds HD Confusion and TelcoTV Interest
A study from Horowitz Associates indicates that consumer confusion over hi-def television continues. According to a release from the Larchmont, N.Y. research firm, "even after a detailed description of each service, consumers without an HDTV set" said they had high-definition service from their cable or DBS provider. The firm surveyed 800 DBS and cable households, and among respondents, Horowitz said a "considerable percentage of satellite subscribers" thought they had on-demand service.

Among other findings, the "State of Digital and Interactive Television 2005" study found that more than 37 percent of cable and satellite subscribers would consider switching to telcoTV if the price was right. The survey indicated that the highest potential switchers were digital cable subscribers, 42 percent of whom said they'd check out telcoTV. Thirty-five percent of analog subscribers said they'd consider switching, while 34 percent of DBS subs said they'd give it a go as well.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Wednesday 9:02AM
Analysts: TV Regs 'Not as Dire as We Thought'
We feel the negatives are known and are a lot more comfortable recommending the space.


 
Featured Articles
Discover TV Technology