09.22.2006 08:00 AM
Troika Design Group creates look for ‘NBC Sunday Night Football’

When NBC Sports needed to develop an overarching branding and design for its Sunday night coverage of the NFL, it turned to Troika Design Group in Hollywood, CA, for a little help.

Collaborating with the internal creative department at NBC Sports, Troika Design set out “to brand this iconic slice of American culture,” in the words of Troika partner and executive creative director Mark Bohman.

Troika's assignment was to create a unifying conceptual foundation and design approach that would allow both "Football Night in America" and "NBC Sunday Night Football" to share an identity and theme, while giving each its own unique personality and tone.

The solution was to create an icon for NBC's NFL programming that’s instantly recognizable. Troika Design also developed an overall design concept of illumination that “sets a tone emphasizing the drama and excitement of this primetime NFL spectacle,” said Gilbert Haslam, Troika Design project creative director/designer.

Troika delivered HD graphic animations for "NBC Sunday Night Football" in 1080i, including logo animations, bumpers, team transitions and scoreboards, as well as key graphic elements used throughout the game, such as player line-ups and biographies, a score bar system, team match-ups, replay wipes and a family of backgrounds. For "Football Night in America," Troika created a series of computer-generated scenes featuring a signature skyline across America, as well as the hero logo resolve, plus team and city transitions.

For more information, visit: www.troika.tv.

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