Ned Soseman /
04.15.2011 08:00 AM
Originally featured on
Triveni Digital and MobiTV to collaborate

Triveni Digital and MobiTV are collaborating to provide broadcasters with solutions for interactive mobile DTV delivery. The integrated system, built on Triveni Digital's GuideBuilder metadata management platform and the MobiTV Interactivity Server and Mobile TV Client, will make it easier for broadcasters to launch new interactive mobile media services that create new revenue streams while offering consumers a time-coordinated, targeted and personalized experience.

The MobiTV Interactivity Server and Mobile TV client employ the application framework of ATSC A/153, based on OMA RME, to add interactive elements to mobile broadcasts. These technologies are shaping the industry's approach to interactive mobile media service delivery, as many leading station groups have partnered with MobiTV to develop consumer applications for launch in late 2011.

Triveni Digital's GuideBuilder supports ATSC standards, and the GuideBuilder ESG component provides metadata that allows users to select and change viewing channels and to access information about current show, duration, rating and other characteristics. GuideBuilder NRT will support a number of unique interactive services developed over time with MobiTV, such as "unbound" weather and traffic information, and "bound" (or timeline and content-related) services that allow the consumer to engage with a specific program or commercial through interactive elements such as real-time voting, polls, statistics, click-throughs and requests for further information. Triveni Digital and MobiTV plan to make unique features available to their joint customers.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Discover TV Technology