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12.20.2004
Originally featured on BroadcastEngineering.com
Time Warner spikes Road Runner

Time Warner Cable will raise download speeds on its Road Runner broadband service next month by 67 percent, becoming the latest cable network to further open bandwidth for its customers, CNET reported.

Road Runner will boost the download speed for its basic subscribers from 3Mb/s to 5Mb/s. Its premium customers will get a boost from 6Mb/s to 8Mb/s.

The move comes more than a year after Road Runner’s previous speed bump from 2Mb/s to 3Mb/s for its basic subscribers.

CNET said Time Warner Cable is the latest cable broadband provider to raise its speed as a competitive weapon against the Baby Bell phone companies that offer DSL.

For nearly two years, the Bells have slashed subscription prices to as low as $26 a month for their DSL services in an attempt to spark a price war. Cable companies have not budged on their typical $45 a month price, but have responded by raising download speeds.

In August, Cox Communications raised its basic download speed from 3Mb/s to 4Mb/s and boosted its premium tier to 5Mb/s.

The price war has helped the nation’s largest DSL providers — such as Verizon Communications, SBC Communications, Qwest Communications International and BellSouth — add millions of new subscribers every year. But cable providers continue to dominate the market with 61 percent market share despite the Bells’ aggressive price cuts and promotions, according to market researcher Leichtman Research Group.

Both sides are battling over customers eager to drop their slower dial-up ISPs for speedier broadband. The companies are scrambling to add new broadband customers and sell them other services such as video programming and voice calling.

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