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08.24.2007
Originally featured on BroadcastEngineering.com
TBS launches broadband channel for baseball

TBS is set to launch an interactive broadband channel in September to offer MLB fans extended online postseason game coverage.

Called TBS Hot Corner, the new channel will offer unique live and on-demand streaming content and be launched on MLB.com, the league’s official Web site. The launch is being timed to provide coverage of the Division Series and National League Championship Series.

In early September, TBS will launch a special on-demand player that will feature 90-second daily (Monday through Friday) news updates and player interviews from around the league. Beginning Oct. 3, in conjunction with the start of TBS’ postseason TV coverage, TBS Hot Corner will also feature a live, hosted pre-game webcast that will allow fans to interact and chat with the host, as well as participate in polls and an interactive trivia game.

In addition to the on-demand daily news reports and live webcasts, the broadband channel will also feature multiple streams of exclusive coverage from MLB matchups carried on TBS, including a dugout cam that will give fans a bird’s-eye view inside both team dugouts during each game. Additional on-field cameras will be announced during the launch.

The TBS Hot Corner broadband channel joins other Turner Sports new media properties, including NASCAR.com, PGATour.com, PGA.com and TNT OverTime on NBA.com.



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