02.01.2007 08:00 AM
Originally featured on BroadcastEngineering.com
Task force to meet on 'Media and Childhood Obesity'

Consumer advocacy groups, the food and beverage industry, media companies, advertisers and healthcare and academic experts will participate in the FCC's obesity task force.

The goal of the group, which will hold its first meeting Feb. 14, is to provide a forum to examine the impact of the media on childhood obesity rates and to collaborate on voluntary recommendations to address the problem.

Participants will include representatives from:

  • American Diabetes Association
  • American Society for Nutrition
  • American Academy of Pediatrics
  • American Psychological Association
  • Kraft Foods
  • Coca-Cola Company
  • General Mills
  • The Grocery Manufacturers Association
  • Kellogg Company
  • McDonald's
  • PepsiCo
  • Ion Media Networks
  • Viacom
  • Discovery Channel
  • Walt Disney Company
  • Sesame Workshop
  • Black Family Channel
  • Telemundo
  • The Beverly LaHaye Institute
  • The Benton Foundation
  • Children Now
  • Common Sense Media
  • The Center for Screen Time Awareness
  • PTA, Parents Television Council
  • The Ad Council
  • Association of National Advertisers
  • American Association of Advertising Agencies

FCC members participating in the "Media and Childhood Obesity: Today and Tomorrow" task force include Chairman Kevin Martin and Commissioners Deborah Taylor Tate and Michael Copps. Senators Sam Brownback (R-KS) and Tom Harkin (D-IA) will also participate.

For more information, visit www.fcc.gov/obesity.

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