02.01.2007 08:00 AM
Task force to meet on 'Media and Childhood Obesity'

Consumer advocacy groups, the food and beverage industry, media companies, advertisers and healthcare and academic experts will participate in the FCC's obesity task force.

The goal of the group, which will hold its first meeting Feb. 14, is to provide a forum to examine the impact of the media on childhood obesity rates and to collaborate on voluntary recommendations to address the problem.

Participants will include representatives from:

  • American Diabetes Association
  • American Society for Nutrition
  • American Academy of Pediatrics
  • American Psychological Association
  • Kraft Foods
  • Coca-Cola Company
  • General Mills
  • The Grocery Manufacturers Association
  • Kellogg Company
  • McDonald's
  • PepsiCo
  • Ion Media Networks
  • Viacom
  • Discovery Channel
  • Walt Disney Company
  • Sesame Workshop
  • Black Family Channel
  • Telemundo
  • The Beverly LaHaye Institute
  • The Benton Foundation
  • Children Now
  • Common Sense Media
  • The Center for Screen Time Awareness
  • PTA, Parents Television Council
  • The Ad Council
  • Association of National Advertisers
  • American Association of Advertising Agencies

FCC members participating in the "Media and Childhood Obesity: Today and Tomorrow" task force include Chairman Kevin Martin and Commissioners Deborah Taylor Tate and Michael Copps. Senators Sam Brownback (R-KS) and Tom Harkin (D-IA) will also participate.

For more information, visit www.fcc.gov/obesity.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Discover TV Technology