Debra Kaufman /
08.16.2010
Originally featured on BroadcastEngineering.com
Subscriber-based mobile TV networks to reach only 5 percent by 2013

A mobile TV report from Juniper Research found low adoption levels of existing subscriber-based mobile TV services based on standards such as DVB-H, DMB, CMMB and MediaFLO. Juniper predicted that these services would not exceed 10 million subscribers until 2013 at the earliest. By that time, 3G/4G/WiFi-based mobile TV services are likely to be serving more than 180 million subscribers. The report notes that MediaFLO has faced obstacles including the delay in analog switch-off, partners that set the price too high and, now, competition from free ATSC-M/H. MediaFLO may face better prospects in Asian markets, where it can deliver a range of data services as well as mobile TV.



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