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11.21.2003
Originally featured on BroadcastEngineering.com
Stop feeding the pig!

EchoStar Communications last week launched a new Web site, www.stopfeedingthepig.com, comparing its cable competitors to a pig that can’t stop eating money.

The new ad and marketing campaign uses TV, radio, print and the Web site to target dissatisfied cable customers angry over soaring cable rates. It urges them to quit feeding the pig and move over to DISH-TV, a satellite service with claims to have a less voracious appetite for cash.

The DISH Network’s basic digital satellite service starts at $24.99 a month and includes 50 channels. EchoStar said it plans to freeze its basic subscription rates through January 2005. Cable, meanwhile, has seen its rates climb 40 percent in the past five years, EchoStar said, citing an FCC report, which stated the average cable bill surged 8.2 percent between July 2001 and July 2002, up from a 7.6 percent increase in the previous 12-month period. By comparison, the consumer price index rose 1.5 percent during this period, EchoStar noted.

For more information visit www.stopfeedingthepig.com.

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