10.16.2007 01:46 PM
Sprint launches new mobile programming network

Yesterday, Sprint launched a network of original TV programming called SEE (Sprint Exclusive Entertainment). The company claims that it is the only U.S. wireless carrier to produce its own network of original TV programming.

SEE delivers TV programming on Sprint video-enabled phones at no extra charge to customers with any Power Vision data plan. Users can access SEE by clicking on the phone's media player from the main screen, scrolling to SEE on a channel menu similar to cable TV and then selecting a program to watch.

SEE's on-demand programs average approximately two minutes in length and focus on sports, music and entertainment news. The programs are shot at various on-site locations and at a brand-new studio managed by production partner Intersport. SEE delivers more than 150 programs each week that are hosted by such personalities as former NFL MVP running back and current NFL Network analyst Marshall Faulk, Super Bowl Champion Dorsey Levens and former VH1 VJ Rachel Perry.

In addition to general sports commentary, specific SEE sports programs focus on NASCAR, golf, fantasy sports and football, including the NFL Center program with highlights from every NFL game throughout the season. SEE will also provide full coverage from an on-site studio at events such as Super Bowl XLII and the men's college basketball tournament.

As for the music programming, SEE offers music news about artists, album releases and upcoming tours; a weekly “Top 10 Videos” segment; artist interviews and exclusive concerts. As news breaks, SEE music programs are released throughout the day.

For entertainment news, SEE is the exclusive mobile provider of CelebTV.com, which delivers the latest celebrity and entertainment news from host Kelli Zink, who is also a frequent commentator on shows on FOX, CNN, MSNBC and others. CelebTV.com provides 10 to 12 updates everyday.

SEE's studio is equipped with state-of-art technology, including satellites, fiber, lighting grids, multiple flat-screen LCDs, several editing suites, top-of-the-line studio cameras and high-powered graphics computers. SEE will continue to build its content offerings in the coming months.

For more information, visit www.sprint.com/see.



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