07.11.2008 03:50 PM
Originally featured on BroadcastEngineering.com
Sports simulcast angers viewers

Last Sunday’s historic Wimbledon men’s final posed a challenge for KDSK-TV, the NBC affiliate in St. Louis, which also carries baseball’s Cardinals games live.

Because of a rain delay in the tennis match, it was still being played when the Cardinals game began; in fact, it overlapped about an hour. Determined to not let its viewers miss out on either, the station decided to broadcast both in a split screen.

The station received many calls from angry viewers, some wanting to see the tennis match and others expecting to see their beloved redbirds play their archrival Chicago Cubs.

The issue caused such uproar that an on-camera apology was given by the station’s sports director during the 5 p.m. newscast.

Viewers complained about the small picture on their TV screens. The tennis coverage "was so small I had to stand a few feet from my TV,’’ one viewer told the “St. Louis Post-Dispatch” newspaper.

"We didn’t want to not give tennis fans a look at that exciting final,’’ KSDK news director Mike Shipley told the newspaper.”By the same token, more people were watching the Cardinals.’’

"Trying to watch the Cardinals on KSDK’s split screen…is nothing but (junk),’’ another viewer said.

KSDK’s Shipley said his station and the Cardinals had agreed last winter to schedule the game for an hour later than usual for a Sunday, to reduce the chance of overlap. However, the longest Wimbledon’s men’s final in history changed those plans.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Discover TV Technology