new branding campaign is designed to help the company let the world
know its not just about audio products.
Devices, providers of audio and video production equipment, has
announced a new branding identity for its line of video products,
Devices." The company
introduced its first video product, the PIX 240, in 2011, and has
since expanded the line with additional camera-mounted and
rack-mounted video recorders.
new video portfolio branding is designed to help the company let the
world know its not just about audio products and will allow the
company to clearly define and tailor its video product portfolio
specifically to video applications and markets, according to Matt
Anderson, President of Sound Devices.
production sound equipment is our foundation and we continue to
develop cool new audio gear, video production has become increasingly
important for us. The Video Devices brand is a clear message to the
industry that we are in this market for the long haul," he said.
new recorders—the PIX 270i and PIX 250i—have opened new markets
and product categories. The new network-connected video products—the
PIX 270i and PIX 250i—offer tapeless, file-based recording and
playback with the ability to remotely control, setup and transfer
high-quality files over Ethernet. The units record edit-ready Apple
ProRes or Avid DNxHD files and allow simultaneous multiple-drive
recording, with redundancy and backup capabilities (four drives for
PIX 270i and two drives for 250i) built in. Audio capabilities
include 64 channels of both MADI audio and Dante audio-over-Ethernet
for PIX 270i (a world's first for a video deck) and PIX 250i's 16
tracks of audio, make each unit a comprehensive, cost-effective tool
for high-performance video capture and presentation.
the next several months, the company said it would brand all of its
video-related products as Video Devices, as will all future products,
specific to video markets.