Sony Pictures Launching Digital Broadcast Network
Univision stations to carry diginet
April 22, 2013
Sony Pictures Television Networks announced
plans to launch getTV, a new U.S. digital broadcast television network
airing classic movies, in the fall of 2013. The third wholly owned
Sony-branded channel in the United States, getTV will premier on the digital
subchannels of Univision Television Group owned television stations. SPT
is in active discussions with other stations groups in advance of
launch. The announcement was made by Andy Kaplan, president for worldwide
networks for SPT.
getTV will run fare primarily from the Sony Pictures 3,500-film
library, including “Lawrence of Arabia,” “It Happened One Night” and “The
Bridge on the River Kwai.” The channel will be managed by Superna Kalle, senior
president of U.S. networks for SPT and general manager of Sony Movie Channel,
Cine Sony Television and getTV.
getTV will be carried on the digital subchannels on Univision
Television Group-owned television stations in 24 markets, including 17
of the top 20 DMAs. These DMAs account for 44 percent of all US television
households, representing more than 50 million homes.
Financial details of the agreement were not disclosed.