Originally featured on BroadcastEngineering.com
SneakerRadio gets foot in the door of New Balance retail stores

SneakerRadio of Wilmington, DE, is making its IP in-store media program available in New Balance retail outlets throughout the United States.

SneakerRadio is an in-store radio station featuring promotional advertising messages custom made for New Balance retail stores. Store owners who purchase the program receive a self-install kit in the mail featuring a Barix Exstreamer 100 IP audio decoder.

The Barix device uses the store's existing Internet connection to receive and decode the audio, and connects to a standard audio amplifier or PA speaker system for playback. SneakerRadio has also created a Web site that allows clients to monitor and manage their account and connection to the Barix Exstreamer 100. SneakerRadio can be custom programmed for other athletic footwear stores as well.

For more information, visit www.barix.com/content/blogcategory/75/182.

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