Originally featured on BroadcastEngineering.com
Sixty percent of U.S. online subscribers have broadband
New consumer research finds that 69 percent of all U.S. households now subscribe to an online service at home, and high-speed Internet services now account for about 60 percent of all online subscribers. Leichtman Research Group (LRG), an independent media research firm based in Durham, NH, conducted the research.
According to the research, cable remains the most common source for residential broadband, but DSL now has a greater market share than cable among middle-income households. Thirty-seven percent of all households with annual household incomes over $75,000 subscribe to cable broadband and 27 percent subscribe to DSL
The findings are based on a telephone survey of 1600 randomly selected households from throughout the United States and are part of a new LRG study, “Broadband Access and Services in the Home 2006.” This is LRG’s fourth annual study of this topic.
For more information, visit www.LeichtmanResearch.com.