Singapore Telecom launches live mobile TV on Nokia handsets

June 3, 2008

Southeast Asian telecommunications operator Singapore Telecommunications (SingTel) launched a new mobile TV service that provides live TV channels with electronic program guide information and video-on-demand.

SingTel is one of the first telecom companies in Singapore to launch a mobile TV client with the real TV feel on mobile phones. Subscribers who pay a flat monthly fee enjoy unlimited viewing of rich content — both popular like local Channel 8 Prime Time and Channel NewsAsia to premium like Mei Ah Movies Channel. SingTel is offering a free service promotion for the first 90 days.

According to Sing Tel consumer marketing VP Wong Soon Nam, “With Singapore’s high mobile penetration rate and SingTel’s customer base of over 2.5 million mobile users, the largest in Singapore, it makes sense to offer compelling content on our mobile platform so that Singaporeans have access to their favorite mobile TV content wherever they may be.”

Although the application only works on several Nokia phone models right now, SingTel is talking with other mobile handset manufacturers to support the service.

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