10.12.2009 08:12 AM
Showtime to stream programs to iPhone application

Premium cable channel Showtime has launched an application that will allow Apple iPhone users to view full episodes of its programming on their mobile phone.

The free application will stream full episodes of shows, including the season premieres of “Dexter” and “Californication,” as well as clips and interviews from “The United States of Tara,” “Weeds,” “Nurse Jackie” and “The Tudors.” It will also feature a schedule for the Showtime networks, games, soundtracks and podcasts related to specific programming.

Showtime’s application uses Transpera’s ad platform, which will provide revenue. Users can also use a “click to call” feature to order Showtime directly through the application.



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