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06.26.2006
Originally featured on BroadcastEngineering.com
Shanghai Media standardizes on Avid production environment

Avid Technology has announced that Shanghai Media Group has installed an all-digital Avid production environment to support the news platform for three of its existing television channels: Shanghai TV, Oriental TV, and Dragon TV.

A 64TB Avid Unity ISIS media network is at the heart of SMG's collaborative workflow, which also includes 33 Avid AirSpeed servers, 14 Avid CountDown systems, 46 Avid NewsCutter Adrenaline workstations and seven Avid NewsCutter XP workstations.

SMG has also deployed a 200-seat Avid iNEWS newsroom computer system, with Avid Media Browse on all newsroom seats. The installation was completed in January 2006 and all three channels now are using Avid's collaborative production environment to produce and broadcast news content to millions of viewers across China.

For more information, visit www.avid.com/solutions/broadcast.





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