01.25.2004 12:00 PM
SeaChange supports content distribution over multiple platforms

As viewer trends change and media consolidation continues to blur traditional lines between broadcast and broadband television, SeaChange digital video servers and software systems are helping broadcasters and content providers foster new synergies that span multiple media distribution platforms.

With its MediaCluster technology, SeaChange VOD Systems currently provide more than 750,000 on-demand streams in over 100 deployments, including 17 of the top 25 television markets.

In the past few years the company has dedicated considerable resources to providing broadcast, broadband, satellite and other companies with advanced technology to develop these new strategic business opportunities.

Bill Styslinger, president and CEO, SeaChange International, said that his company continues to support emerging opportunities for all types of television content owners, producers, broadcasters and distributors “that will become possible as a result of new synergies and platforms that deliver viewers a more personal experience.”

Those opportunities include video-on-demand (VOD) subscription-on-demand (SVOD), broadcasting and interactive advertising that continue to leverage synergistic platforms for the benefit of their clients. Styslinger said all three of these segments are important to the growth of SeaChange.

He said the company has also heavily invested in its Content Solutions division, to help broadcasters and content providers streamline their infrastructures and build out VOD services. This has become critical as media organizations recognize the need to efficiently distribute content and extend their brands on the air, over cable and on the Internet.

An ever-increasing number of VOD deployments and the increasing availability of content from studios, television networks, advertisers and niche providers have spotlighted the need for software and automation technology that enables scalable applications. This will help ensure consumer satisfaction with on-demand and keep them coming back.

With its MediaCluster technology, SeaChange VOD Systems currently provide more than 750,000 on-demand streams in over 100 deployments, including 17 of the top 25 television markets, for North America's largest cable operators including Adelphia, Cablevision, Comcast, Cox Communications, Insight, Mediacom, RCN, Rogers and Time Warner Cable.

Its broadcast systems are now used worldwide by over 250 broadcasters, including some of the most prominent networks and operators in television; including MTV, ESPN, and Sony Entertainment.

For more information visit www.schange.com.

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