Scripps Names Kropp VP of Digital Strategy and Business Development
Digital media exec hails from Twitter with experience in startups, strategic leadership
June 27, 2014
CINCINNATI —J.B. Kropp has joined The E.W. Scripps Co. as vice president of digital strategy
and business development.
this new role, he will oversee the company’s digital entrepreneurs-in-residence
team and will work with the digital leadership team to build and execute upon
the company’s long-range digital strategies.
is a digital media executive with deep experience in social media marketing and
startup creation. His background spans more than 16 years of product
development, operations,and strategic leadership in early-stage advertising and
has an expanding collection of local and national digital journalism and
information businesses, including national video news network Newsy, national
weather emergency app StormShield, political reporting blog and podcast
DecodeDC and local youth sports resource Youthletic.com.
to joining Scripps, Kropp was involved with two digital media powerhouses –
working as an executive at Twitter with its client Procter & Gamble. He
helped P&G develop social media marketing frameworks for its global brands.
Before that, he was one of the founders of Vitrue, a social media management
platform recently acquired by Oracle. He was also an early executive who helped
launch and grow the digital sharing and data company ShareThis.
Cincinnati native, Kropp is one of the founders of the The Brandery, the
Cincinnati accelerator that has helped launch successful startups including
FlightCar, ChoreMonster, Roadtrippers, Frameri, Sqrl, TapFit and Ahalogy. He is
an entrepreneur, having founded SmartyTags.com, GoBigRecruiting.com and George
serves on the board of directors for Artswave, Starfire Council of Greater
Cincinnati and Starfire U. He is also a member of the Greater Cincinnati
Venture Association and an Advisory Board member for a number of startups.