02.08.2012 11:06 AM
Ron Levy Joins Broadway Systems as Senior Vice President
MICH.: Broadway Systems announced that Ron Levy recently joined the company as
senior vice president. Based out of Broadway’s New York City office, he is
responsible for client services and account management.
Levy has more than 30 years of buy-side advertising management systems
experience, working closely with major agency holding companies such as
Interpublic, Omnicom, and Publicis to deploy and maximize their returns from
systems investments. Most recently, he spent four years as senior vice
president of MediaBank and 18 years as senior vice president and partner at its
predecessor, Datatech Software. He held dual roles managing sales and
marketing, where he organized complex systems implementations and other
initiatives critical to customer satisfaction. Levy also led product management
and development for the national broadcast and broadcast traffic systems.
A charter member of the TECC specifications committee, Levy was the
first to implement the TECC standard live. He also developed the first buy-side
cable post analysis tool, was the first to integrate minute-by-minute data into
the agency workflow, and delivered the industry’s first XML-based eTraffic prototype.