10.26.2006 08:00 AM
Researcher: LCDs in strong pursuit of plasmas’ 60 percent market share

Research and Markets has released a new report, “Digital Signage Market: Global Perspective,” that gauges the potential of the digital signage industry and identifies the key aspects that drive industry growth.

New strides in technology along with declining prices of digital displays have been the major factors that have driven the growth of the digital signage market. The advent of large-scale dynamic signage networks powered by the converging technologies of computing and broadcasting allows retailers, government agencies, marketing and entertainment companies, and many other organizations, to cost-effectively narrowcast dynamic video, graphical and editorial content on hundreds, or even thousands, of digital signage displays located virtually anywhere.

Retail signage is the fastest growing niche segment in this market, and has become a critical tool for retail and brand marketing worldwide. Here, plasma displays generate the highest revenues for the digital signage industry, accounting for about 60 percent of the total retail sector revenue share in 2004, but LCDs are now emerging as an alternative. Moreover, the report says, the next 5 to 10 years will see street furniture advertising grow exponentially, and the advent of large-screen LCDs will open up the electronic signage marketplace to value-added resellers.

For more information, visit www.researchandmarkets.com/reports/c43785.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology