10.07.2005 12:00 AM
Report: TV, Internet Usage Differs Across Cultures
TV and computer ownership and usage across racial groups varies significantly, according to a recent report by consumer research group Knowledge Networks (KN).

Aimed at helping advertisers target ethnic groups, the "Ownership and Trend Report from The Home Technology Monitor" found that African American households have more TVs and larger sets than Hispanics and whites. Sixty-two percent of African American households reportedly have more than two TVs, compared to 51 percent among whites and 44 percent among Hispanics. Forty-five percent of African American respondents reported that much of their family time is spent watching TV, versus 50 percent of Hispanics and 29 percent of white households.

The report also found that white households own more personal computers and pay more for high-speed Internet. Of those who have home computers, 30 percent of white households have broadband Internet connectivity, versus 19 percent of African American households and 16 percent of Hispanic homes.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Sue Sillitoe, White Noise PR /   Tuesday 05:21 AM
Professional VoD/OTT Just Got Affordable With Visual Unity
Clyne Media, Inc /   Tuesday 07:54 AM
Auralex® Now Shipping New Deep6™ Low-Frequency Absorber
Manor Marketing /   Tuesday 09:27 AM
aQ Broadcast announces new video server configurations

 
Featured Articles
Discover TV Technology