RIO DE JANEIRO
governing body of the World Cup is reconsidering the use of 3D for television
coverage of the 2014 event to be held in Brazil. Niclas Ericson of the Fédération Internationale de Football Association
said the use of the stereoscopic format is under review, according to an AP
report in the Boston
Ericson, FIFA’s director of television, made the statement
Wednesday at a briefing during the Confederations Cup now underway in Brazil.
Niclas was reported to say that ESPN’s announcement last week to put a bullet
in its 3D channel is giving FIFA pause about proceeding with the format.
Several broadcasters have expressed interest in retaining the feed, he said, thus
FIFA is reviewing the costs.
ESPN launched its 24/7 stereoscopic channel in 2010 specifically in time for
the World Cup in South Africa. ESPN 3D went live that June 11 with coverage of
South Africa vs. Mexico at Soccer City in Johannesburg, and subsequently
carried all 25 matches in 3D via a feed produced by FIFA.
3D was all the rage at the Consumer Electronics Show in January of 2010, but
consumer interest did not materialize anywhere near industry expectations. Of
the 115.6 million TV homes in the United States, only a fraction have
stereoscopic screens.* Ergo, ESPN pulled the plug. (See “Au Revoir,
Meanwhile in Brazil, Sony is working with FIFA on producing the Confederations
Cup in 4K, for which there is not yet a transmission standard. 4K, aka
“Ultra HDTV,” has been used
primarily in sports production to carve out high-resolution, close-up, replays,
as CBS did this year with the Super Bowl. (See
‘Supersizes’ the Super Bowl.”
By 2022, Japan expects to go far beyond 4KTV. In its bid to host the World Cup
nine years hence, the nation said it would employ “giant, 3D hologram-style
flatbed screens,” according to The
Japan’s National Institute of Information and
Communications Technologies demonstrated what U.S. video expert Mark Schubin
described as “actual electronic holography” at the 2009 NAB Show.
Countries vie for the World Cup in part because of the perceived economic
benefits, which actually are difficult to quantify, ABC
News and Univision
Brazil, for example, local citizens are protesting the Confederations Cup due
to the billions being spent on stadiums that likely will be money sinks in the
long run, the report notes. Much of the spoils go to FIFA and the broadcasters
to whom it sells the TV rights. Individual telecasts of 2010 World Cup matches
broke viewing records in the United States, Spain, the United Kingdom, Brazil,
China, Germany and South Africa, according to FIFA
In the Netherlands and Australia, more than 90 percent of TV viewers watched
home-team coverage. The 2010 was shown in “every single country and territory
on Earth,” and “reached over 3.2 billion people.” FIFA said.
*Each U.S. home had, on average, 2.86 TV
sets, according to Nielsen figures from 2009, meaning Americans possessed 330.6
million TV sets. Roughly 13.1 million 3DTVs—4 percent of the total in
homes—have been shipped to dealers since the format was introduced in 2010,
according to figures provided by the Consumer Electronics Association.
April 29, 2013
to Test 4K at FIFA Confederations Cup in Brazil
has announced that it plans to partner with FIFA to test 4K technology at the
FIFA Confederations Cup Brazil 2013, which starts June 15 in Rio de Janeiro.
March 26, 2013, “NEP Deploys Two New HD Production Trucks in Brazil”
Online will deploy NEP’s BR1 and BR2, new mobile production units designed
specifically for the Brazilian outside broadcast market, as part of a
production and transmission solution.
20, 2010, “Japan
Pledges 3D Holography for 2022 World Cup”
The Japan Times said the country
unveiled its bid for the 2022 World Cup on Monday. Japan and South Korea would
co-organize the event and employ 3D, holographic display technology into the
20, 2009, “NAB
2009: Holography Update”
The system shown at NAB used 28 fixed cameras in a
semi-circle. It did not capture or reproduce any holograms in the sense of holography
being wavefront-reconstruction photography