08.20.2008 12:00 AM
Red Bee Media Creates Welcome Film for BOCOG
| A Still From "Seats"|
The Beijing Organising Committee for the Olympic Games (BOCOG) is using a film created by Red Bee Media
to promote and welcome visitors to the 2008 Games.
“Seats” will be seen by a potential audience of 1.3 billion and will be shown by broadcasters across China, in cinemas, on transport systems, on flights to, from and within China, and in high profile Olympic venues. In addition, “Seats” will be made available to international broadcasters for use in their Olympic coverage.
The film was a collaboration between the London and Beijing offices of Red Bee Media and directed by Mark Chaudoir using an all-Chinese crew to film and produce.
Filmed in and around Beijing, finishing with a scene at the Bird’s Nest Olympic stadium.Previously —