01.21.2008 08:00 AM
Rapid growth in online video

A new study confirms a rapid growth of broadband video among adult Internet users.

The study, by research firm Horowitz Associates, found that six out of 10 (61 percent) of high-speed Internet users watch/download online video content at least once a week, and 86 percent do so on a monthly basis, compared with 45 percent and 71 percent, respectively, a year ago.

News and user-generated, nonprofessional content are the most often viewed genres, followed by movie previews/trailers, music videos and previews/segments of TV shows. Horowitz Associates’ latest report is titled “Broadband Content and Services 2007.”

The report found that weekly viewing of full episodes of TV shows doubled from last year, with 16 percent of high-speed Internet users watching TV online on a weekly basis. ABC and NBC are the networks Internet users mention the most frequently for online TV content, with “Grey’s Anatomy” being the most often mentioned TV program viewed online.

For more information, visit www.horowitzassociates.com.

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