07.05.2006 08:00 AM
Originally featured on BroadcastEngineering.com
Poll finds reporting perceived as biased; less agreement on direction of tilt
- Almost four in 10 U.S. adults (37 percent) listen to talk shows on the radio at least once a week, and 29 percent watch political or public affairs TV shows at least once a week.
- CNN (20 percent) and FOX News (18 percent) are the television channels adults most often turn to when they want news or information related to politics or public affairs. This is followed by ABC (9 percent), NBC (8 percent), CBS (7 percent), MSNBC (5 percent), C-SPAN (3 percent), PBS (3 percent) and CNBC (1 percent).
- FOX News is used by 39 percent of heavy media users followed by CNN at 22 percent. Among light media users, CNN ranked at 21 percent followed by ABC (13 percent), NBC (11 percent), CBS (9 percent) and FOX News (8 percent).
- CNN's viewers are more likely to be Democrats (42 percent) or independents (29 percent) than Republicans (19 percent).
- FOX News viewers are more likely to be Republicans (63 percent) as compared to Democrats (12 percent) or independents (20 percent).
- FOX News viewers are more likely to say they are conservative (61 percent) than moderate (35 percent) or liberal (4 percent). CNN viewers are more likely to say they are moderate (61 percent) than liberal (27 percent) or conservative (12 percent).