08.11.2009 01:58 PM
Originally featured on BroadcastEngineering.com
Pilat Media to showcase latest broadcast management tools

At IBC2009, Pilat Media will feature advancements to its broadcast management system, including IBMS:Adapt, IBMS:OnTarget and IBMS:OnDemand.

Pilat Media will debut its new customization platform, IBMS:Adapt (Integrated Broadcast Management System), which lets users, system administrators and in-house developers interact with and customize the IBMS user interface, business logic and workflow capabilities. The platform includes a complete palette of tools.

To help broadcasters take advantage of advertisers' increasing expectations for targeted and measurable TV advertising, Pilat Media will premiere in Europe an advanced advertising campaign management add-on for its IBMS Sales product, IBMS:OnTarget.

This module delivers the ability to sell TV commercial inventory using profile-based targeting across live broadcast, on-demand content and recorded programming as well as based upon set-top box segmentation capabilities.

To meet the needs of cable, satellite, IPTV, broadband and mobile VOD marketplaces, IBMS:OnDemand expands IBMS Content into a full business management system for on-demand, crossplatform services management.

See Pilat Media Global at IBC2009 in Stand 3.B20.

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