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12.27.2007
Originally featured on BroadcastEngineering.com
Pacific Media Associates sees growth in 58in professional plasmas

New research from Pacific Media Associates (PMA) indicates the new 58in XGA plasma professional model segment showed promising growth in the October data as unit sales grew six-fold and average street prices rose 12 percent compared with September 2007, for a 600 percent revenue increase. As a result, this one model segment was responsible for 6 percent of the October professional product revenue in the sample data.

The firm also revealed that professional flat-panel shipments rose sharply in 2007Q3, gaining 51 percent over 2007Q2 on a unit basis. The firm pointed to lodges and in-room viewing as sources of growth; shipments represented 54 percent of the total professional unit market share in the third quarter.

Another recent PMA report revealed that unit sales for rear-projection HDTVs in North America increased 27 percent in October over September’s figures — the highest unit sales since May 2007, but still less than half the sales in January 2007.

For more information, visit www.pacificmediaassociates.com/ind_services.htm



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