from Radio World / 12.20.2012 04:46PM
Online Advertising Reached a Record $9.26 Billion in 3Q12
Up 18 percent y-to-y
NEW YORK --
Internet ad revenues in the U.S. reached $9.26 billion
in the third quarter, the most on record, according to a report from the
Interactive Advertising Bureau and PwC U.S. They reported an increase of 18 percent
over the same period a year prior, and 6 percent over the immediately preceding three
months.
Bureau President/CEO Randall Rothenberg called
the numbers indicative of “historic investments in interactive.” Another organization official said Internet ad revenue has seen sustained growth despite economic
headwinds, “a testament to the value marketers get from using digital media.”
IAB provided the accompanying chart below showing quarterly ad
revenue since 1999; dollar figures are rounded.
