from Radio World /
12.20.2012 04:46 PM
Online Advertising Reached a Record $9.26 Billion in 3Q12
Up 18 percent y-to-y
NEW YORK -- Internet ad revenues in the U.S. reached $9.26 billion in the third quarter, the most on record, according to a report from the Interactive Advertising Bureau and PwC U.S. They reported an increase of 18 percent over the same period a year prior, and 6 percent over the immediately preceding three months.

Bureau President/CEO Randall Rothenberg called the numbers indicative of “historic investments in interactive.” Another organization official said Internet ad revenue has seen sustained growth despite economic headwinds, “a testament to the value marketers get from using digital media.” IAB provided the accompanying chart below showing quarterly ad revenue since 1999; dollar figures are rounded.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

K-Communciations & Associates /   Wednesday 08:20 PM
First UK InfoComm CTS-Prep 3-Day Course

 
Featured Articles
Discover TV Technology