05.09.2008 09:43 AM
Omaha station delivers 3-D traffic maps to ease viewers’ commutes

KETV, the Hearst-Argyle Television-owned station in Omaha, NE, has begun presenting viewers with easy-to-understand animated 3-D maps as part of its morning reports and on its Web site to make commuting easier.

The station is relying on the Beat the Traffic reporting system to create the animated maps, which include current road speeds, traffic incidents and travel times.

Omaha drivers lost more than 9 million hours and 5 million gallons of gas because of rush hour traffic in 2005, according to a 2007 study from the Texas Transportation Institute. By showing drivers traffic congestion and speeds before they leave, the station is helping drivers make better decisions about when to leave and what route to take. At the very least, it gives viewers a better idea about when they will arrive at their destinations.

The maps make use of striking graphics, icons and real-time traffic speeds to provide an overview of regional road conditions.

For more information, visit www.trianglesoftware.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Friday 01:36 PM
Making a Scene in London
Holly Ashford of TVB Europe

Featured Articles
Discover TV Technology