Originally featured on BroadcastEngineering.com
Nucomm COFDM transmitters, receivers overcome NYC frequency congestion for Truth spots
The nation’s largest youth-focused anti-tobacco education campaign, Truth, recently produced five anti-tobacco ads relying on a combination of HD technology from Nucomm.
Production of the spots, designed to engage teens by exposing tobacco companies’ marketing and manufacturing practices and to illustrate the consequences of tobacco use, required five Nucomm CamPac 2 HD/SD COFDM camera-back transmitters and five Nucomm Newscaster DR HD/SD COFDM microwave receivers.
With a different commercial shot each day during one week at various outdoor Manhattan locations, the production posed many challenges, all of which were overcome by applying Nucomm’s technology.
For more information, visit www.nucomm.com.