Originally featured on BroadcastEngineering.com
ntl launches VOD service in UK

With many unique features, ntl On Demand will roll out by region starting in Glasgow to three million residential customers via ntl’s fibre-optic broadband network.
ntl has launched the first large scale video-on-demand service to be deployed throughout the United Kingdom.

Called ntl On Demand, the VOD service will roll out by region starting in Glasgow to three million residential customers. ntl’s fibre-optic broadband network can service 7.8 million homes in the UK.

The new digital service is exclusive to ntl and will provide access to hundreds of hours of additional programming, including advertiser-free children’s programs, a “Pick of the Week” option showing a selection of top shows from the previous seven days, a music video jukebox service and adult content.

The movie service, provided by FilmFlex, a joint venture company between Sony, Disney and the On Demand Group, will offer hundreds of films, including the latest releases and classics.

For more information, visit www.ntl.com.

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