10.07.2008 08:00 AM
Originally featured on BroadcastEngineering.com
NSR warns that profits remain scarce despite exponential growth of mobile TV user base

NSR’s updated report, "TV and Mobile Video, 2nd Edition: A Complete 360-degree Analysis,” on the converging telecom and entertainment environment indicates that a confluence of trends will drive significant growth for mobile TV, but a number of factors will prevent the sector from fully reaching its revenue potential.

The report projects that broadcast and unicast mobile TV and mobile video services will grow almost ten-fold from an estimated user base of more than 57 million at the end of 2007 to 566 million users in 2013. Much of that growth will come from free broadcast services and unicast video that is part of broadcasters' distribution deals, 3G network expansion, user-generated content and mobile Web social networking integration.

Global service revenues — subscription, advertisement and transactional revenue — are projected to reach $9 billion by 2013. Because free broadcast services and ad-supported video are expected to proliferate, advertising revenue will grow the most. However, NSR emphasizes that mobile advertising is still embryonic — so much so that in 2013, mobile TV advertising revenue will still not have reached its full potential.

Read the report at www.nsr.com/Reports/SatelliteReports/MoTV2.html.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Discover TV Technology