07.06.2012 02:21 PM
North America sees ad spending increase 2.1 percent in Q1, says Nielsen

First quarter ad spending in North America grew by 2.1 percent compared to Q1 spending in 2011, a growth rate far behind that posted in the Middle East and Africa and Latin America and slightly ahead of Asia Pacific, according to Nielsen's quarterly Global AdView Pulse report.

Europe saw a small decline of 1.4 percent for the quarter compared to the same period last year, the report said.

Emerging markets in the Middle East and Africa saw double-digit growth, up 23.3 percent, and in Latin America ad spending posted a gain on 9.6 percent. According to Nielsen, ad growth was particularly strong in Egypt, which saw spending grow 67 percent in Q1, following last year's Arab Spring.

Overall, global ad spending grew 3.1 percent in the first quarter of the year, the report said. January 2012 saw only a small increase from the previous year, but then growth began to gain steadily momentum so that by March ad spending was 4.5 percent higher than the previous year.
Two factors in 2011 — overall market conditions and political unrest — may have held back spending, Nielsen reported.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Sue Sillitoe, White Noise PR /   Tuesday 10:20 AM
Visual Unity Strengthens Its Marketing Team
Brian Galante /   Tuesday 11:49 AM
TNDV Mobile Production Fleet Grows with Elevation

 
Featured Articles
Discover TV Technology