Nigeria’s Silverbird relies on Volicon Observer to verify aired spots
July 26, 2007
Silverbird Communications in Lagos, Nigeria, is using the Volicon Observer multichannel media monitoring system to log the daily broadcasts of its TV channel.
The Observer system provides Silverbird with a way to verify compliance with advertising contracts and provide immediate and conclusive proof of aired spots.
Volicon’s Observer streamlines monitoring workflows in TV station marketing and operations departments, providing search capabilities with quality control monitoring, ad verification and video affidavit, as well as centralized monitoring and viewing. The Observer gives users at Silverbird simultaneous access to live and archived content from the desktop using a Microsoft Internet Explorer-compatible interface. Users can log broadcasts being continually recorded by the Observer system and later retrieve and analyze video clips, locally or remotely.
See Volicon at IBC2007 in Stand 12P.109, or visit www.volicon.com .