08.19.2008 02:55 PM
Originally featured on BroadcastEngineering.com
Nielson Mobile, Mediamark Research & Intelligence partner to help media companies, advertisers better target audiences

Nielsen Mobile, a service of The Nielsen Company, and Mediamark Research & Intelligence (MRI) have joined forces to launch Mobile-MRI. The integrated database of consumers’ mobile and offline media usage will help mobile media companies and advertisers better target audiences with mobile campaigns.

The companies will link respondent-level information from their two separate media tracking services to create a single database that will capture detailed behavioral, psychographic, demographic and product usage information about mobile viewers. Together, the data will provide a comprehensive understanding of mobile media consumers’ lifestyle and behavior.

For more information, visit www.nielsen.com/media/2008/pr_080731.html.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Discover TV Technology