Debra Kaufman /
07.19.2010 04:45 PM
Nielsen quantifies 'mobile data tsunami'

Based on a study of phone bills from more than 60,000 mobile customers every month, Nielsen reports that average data consumption increased from about 90MB per month during Q1 2009 to 298MB per month during Q1 2010, a year-over-year increase of approximately 230 percent. At the same time, however, in Q1 2009, more than one-third of smart phone subscribers used less than 1MB of data per month, dropping to 25 percent in Q1 2010. The bottom line: About 20 million current smart phone users barely use any data at all. Furthermore, more than one-third of smart phone users still do not have a data plan.

These numbers are based on a mere 23 percent smart phone penetration in the United States, which Nielsen dubs “the early adopter phase.” What can be concluded from this report is that there is a growing need to educate smart phone users, and the onus is on operators to do a better job of conveying the value of smart phones and matching customers with the right device.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

K-Communciations & Associates /   Wednesday 08:20 PM
First UK InfoComm CTS-Prep 3-Day Course

 
Featured Articles
Discover TV Technology