02.10.2004 12:00 PM
Nielsen Media Research and TiVo to offer DVR usage stats

Nielsen Media Research and TiVo have signed an agreement to deliver information on DVR usage to the television industry. This new service, which will be marketed by Nielsen Media Research, will aid advertisers and television executives seeking to understand and leverage the opportunities and effects of growing digital video recorder usage.

The companies said they would collect data on television viewing patterns and trends by creating an “Opt-In” panel of TiVo’s standalone subscribers. This panel will provide key information for the purposes of analyzing, processing and marketing DVR usage data to the television industry.

Back to the top




Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
Featured Articles
Discover TV Technology