Originally featured on BroadcastEngineering.com
News Corp. announces network for orphaned affiliates
News Corp. announced last week that it is creating a new prime-time network to provide shows to stations it owns that are losing programming because of the merger of the WB and UPN networks.
The new venture, called My Network TV, will debut in the fall. The program fare will also be offered to other independent stations around the country.
FOX Television Stations, owned by News Corp., was affected most by the creation of the CW network. Those stations will make up the core of My Network TV, reaching 24 percent of the American audience.
Participating stations include WWOR in New York; KCOP in Los Angeles; WPWR in Chicago; KDFI in Dallas; WDCA in Washington; KTXH in Houston; WFTC in Minneapolis; KUTP in Phoenix; WRBW in Orlando; and WUTB in Baltimore.
My Network TV will provide 12 hours of new programming, for the 8 p.m. to 10 p.m. slot Mondays through Saturdays. The new shows will be created by Twentieth Television, FOX’s syndication subsidiary, and will include new soap operas, reality shows, a crime show and a quiz show.
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