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06.05.2005
Originally featured on BroadcastEngineering.com
New study finds cell phone users want video and music

A new study found that mobile phone users want to be able to receive video and audio files on their cell phones, according to Media Daily News.

The Management Network Group, a management, marketing, and technology consultancy firm, based the study on a March online survey of 13- to 34-year-olds. It found that more than 37 percent of mobile phone users are interested in receiving broadband multimedia content. For young men ages 13-24, that rate increases to 40 percent.

Almost one of four respondents aged 18 and older said they might switch to another carrier if their current service provider doesn’t offer mobile media services.

The study found that more than half of the surveyed consumers consider their mobile phones to be their primary phone line; 12 percent don’t even have a landline at home.

The study asked consumers specifically about video, games and music — such as radio stations and downloadable music files. Thirty-four percent of those surveyed said they would be interested in mobile music downloads, compared to 21 percent who expressed interest in a video clips service. Twenty-one percent were interested in multi-player 3-D gaming.

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