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07.17.2006
Originally featured on BroadcastEngineering.com
New service helps locate legal music for video soundtracks

Pump Audio, a company that licenses the music of independent artists for use in television shows and commercials, has launched la soundtrack-creation service targeted to independent filmmakers broadcasting over the Internet.

Independent producers can go online to check out Pump Audio's library of original music and digitally synchronize a work to their videos — all with the permission of the copyright holders, the Associated Press reported. Users can also search the catalog by genre, mood or speed, and then edit a song to match their video before dubbing it.

The AP report said the new service could help independents head off copyright troubles as they display their work on popular video-sharing Web sites such as YouTube and MySpace. Until recently, no one could make much money or get a wide audience for amateur videos, so obtaining copyright permission was less a concern.

But now anyone with a camcorder can easily post his or her work online. As the delivery of videos over the Internet increases and accompanying revenue from advertising or other sources grows, so do the legal risks, analysts told the AP.

Pump Audio, a five-year-old company based in Hudson Valley, N.Y., specializes in licensing music only from independent musicians.

For more information, visit www.pumpaudio.com.



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