/ 11.06.2012 11:24AM
never.no Unveils Sync Multiscreen Interactive Social TV Advertising
Platform joins first and second screens
OSLO, NORWAY — never.no announced Sync, a toolkit for syncing ad content
and creating two-way engagement between the first and second screens. never.no
says Sync makes it possible to sync an ad on TV with what appears on the
second-screen device. Specifically, timed elements in the broadcast trigger the
ad on the second screen, where viewers can interact with it through polling,
games, and other such activities. Sync then pulls the results of that
interaction back onto the first screen and integrates them into the programming
or ad spot in real time. The Sync platform also includes technologies for
tracking and reporting the benefits of the second screen.
Sync is part of never.no’s Interactivity Suite, a platform that supports
participation TV by enabling viewers to influence a broadcast in real time, as
well as allowing them to interact with one another. Using IS, a broadcaster can
aggregate user-generated content from social media sites such as Twitter and
Facebook into programming, and build synchronized companion apps that enable
viewers to interact with their televisions using an iPad, tablet, PC, or
smartphone.