Originally featured on BroadcastEngineering.com
NBC Universal news, entertainment goes mobile with MediaFLO USA
NBC Universal and QUALCOMM subsidiary MediaFLO USA have signed a licensing agreement that allows the wireless mobile service video provider to carry many of the network’s news programs, including “Nightly News with Brian Williams,” and entertainment shows.
MediaFLO USA, which expects to roll out its service this quarter in partnership with wireless operators across the country, plans to deliver premium content directly to subscribers' mobile phones. With the agreement, MediaFLO USA intends to bring consumers live, 24/7 access to select NBC Universal programming on two of the service's dedicated channels.
The news channel will feature live, full-length programs, including "Today," "Nightly News with Brian Williams" and "Meet the Press," as well as select programming from both MSNBC and CNBC.
The entertainment channel will offer a select number of NBC Universal primetime, daytime and cable shows, as well as access to late-night entertainment, including "The Tonight Show with Jay Leno" and "Late Night with Conan O'Brien."