Debra Kaufman /
08.16.2010 04:57 PM
NBC Universal Digital Studio, Samsung Electronics launch multiplatform series

NBC Universal and Samsung Electronics, and its media agency Starcom, are teaming up to launch “FCU: Fact Checkers Unit,” a branded digital series that features the handset manufacturer’s new Galaxy S smart phone. The six-mobisode series will be distributed globally on mobile, broadband and VOD platforms. NBC Universal plans to promote the program on NBC and SyFy among other networks.

The series is about two fact checkers who go to extreme lengths to check ridiculous celebrity-related facts for an entertainment magazine. The Samsung Galaxy S will play a role as the fact checkers use it to find celebrities’ homes and look up photos and content. As part of the deal, Samsung will get metrics. The series, set to debut in August, is part of a deal whereby Samsung will tie in a media schedule across other NBC platforms to promote the mobisodes. NBC Universal Digital Studio has produced original digital series in the past, but this is the first that will be globally distributed.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Discover TV Technology