Debra Kaufman /
11.16.2010 04:01 PM
NBC Universal Digital Entertainment teams with Dove

Dove Good2Go is the name of a new crossplatform mobile entertainment portal that will be launched via a 12-month strategic partnership between NBC Universal Digital Entertainment and Unilever’s Dove personal wash brand.

Dove Good2Go, which will be fully owned by Dove throughout the duration of the one-year project, will enable access to curated content from some of NBC’s prime-time shows, including “Friday Night Lights,” Parks and Recreation” and “30 Rock.” Viewers will also be able to see archived clips from “America's Got Talent” (; “Real Housewives” and “Top Chef” (Bravo); “Obsessed Blog” (Oxygen) and celebrity interviews from “Access Hollywood.”

In addition, the platform will offer customized content from,,, and iVillage, with a range of interviews, tutorials, photo galleries, video clips and advice columns. Mindshare, Unilever's media services agency of record, put the programming together.

Both NBC Universal Digital Entertainment and partner Dove are aiming to capture the demographic of women who own smart phones, which is estimated to be approximately 34 million people. NBC will continually rotate the content to keep it fresh, and the companies also plan to hold a contest tied to NBC Universal brands. The prize will be a chance to walk down the red carpet at a movie premiere with “Access Hollywood” and an NYC shopping trip bankrolled by iVillage.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology