03.19.2007 08:00 AM
Originally featured on BroadcastEngineering.com
NBC to sell programs on-demand to cell phone subscribers

NBC Universal plans to offer to mobile phone subscribers on-demand access to its primetime programming. The service, through MobiTV, is set to begin in the second quarter of this year.

Mobile subscribers will be able to download full-length NBC programs to their phone handset for $1.99 each. The show must be watched within a 24-hour period.

NBC has chosen select shows to be included in the on-demand deal such as "The Office," "Monk" and "Battlestar Galactica." MobiTV subscribers will be able to watch some on-demand programs, such as "Friday Night Lights," for no additional charge because those will include advertising.

Sprint Nextel, AT&T and Alltel offer MobiTV in the United States.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Exhibitions & Events
Discover TV Technology