Deborah D. McAdams /
04.09.2013 11:06 AM
NBC Sports Takes TV Into the Cloud With Microsoft Azure
Platform tapped for 5,000 hours of digital delivery
VEGAS -- NBC Sports Group is adopting Microsoft Windows
Azure Media Services for its digital platforms, including
NBCSports.com, NBCOlympics.com and GolfChannel.com, starting this summer.
provide both live-streaming and on-demand viewing services for more than
5,000 hours of games and events on devices, such as smartphones,
tablets and PCs. These services will allow sports fans to be able to catch up on events and highlights that aired on
NBC Sports Group platforms.
NBC Sports Group’s portfolio of properties
includes the Sochi
2014 Winter Olympic Games, “Sunday Night Football,” Notre Dame
Football, Premier League soccer, Major League Soccer, Formula One and
IndyCar racing, PGA Tour, U.S. Open golf, French Open tennis, Triple
Crown horse racing, and more.
working on the project with iStreamPlanet Co.,
and its live video workflow management product Aventus. Aventus will
integrate with Windows Azure Media Services to provide a scalable,
reliable, live video workflow solution to help bring NBC Sports Group
programming to the cloud.
NBC Sports Group and iStreamPlanet join a growing list
including European Tour, deltatre, Dolby Laboratories Inc. and Digital
Rapids Corp., which are working with Windows Azure to bring their
broadcasting audiences or technologies to the cloud.
In addition to Media Services, Windows Azure core services
include Mobile Services, Cloud Services, Virtual Machines, Websites and Big Data.
Group comprises broadcast television, cable
television, radio and digital sports assets, including NBC Sports, NBC
Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional
Networks, NBC Sports Radio and all of their respective digital
properties. The rights portfolio includes the International Olympic
Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR,
PGA of America, USGA, Churchill Downs, Premier League, MLS, Tour de
France, French Open, Formula One, IndyCar and others.