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12.28.2007
Originally featured on BroadcastEngineering.com
NBC Sports launches Jacked interactive online application for football broadcasts

Jacked, a developer of a new Web-based publishing platform designed to synchronize with live TV broadcasts, is behind NBC Sports and NBCSports.com’s latest online offering, called Play Action. It provides fans with real-time scores and statistics, player bios and photos in sync with the broadcast, as well as the ability to chat with other NFL fans.

Jacked was founded in June 2006 and is based in Santa Monica, CA. The company, which secured $6.5 million in venture funding earlier this year, has filed 10 patents on the unique approach, designed as a real-time complement to the live telecast.

The application is being used during all “Sunday Night Football” broadcasts this season and is an extension of the Jacked “Sportstop” created for NBC Sports’ Notre Dame football broadcasts. Jacked’s TVTOP technology leverages the power of the Web to create a dual-screen experience for sports fans via a multi-patent platform that combines a rich online application with a library of media, statistics, information, commerce, communication, community and advertising widgets.

Targeting the more than 102 million U.S. consumers watching television and surfing the Web simultaneously, Jacked analyzes live broadcasts to aggregate and deliver contextually relevant content to online users in real time. NBCSports.com users can access a customizable “dashboard” and suite of fully configurable widgets (virtual buttons) synchronized with the live broadcast to enjoy an immersive viewing experience from anywhere in the world.

Bryan Biniak, CEO of Jacked, said statistics show that more than half of viewers use either a PC or mobile device while watching TV. “The connection between the TV and PC is a powerful proposition that not only benefits consumers, but brands and networks alike because it keeps the viewers engaged.”

Through the Jacked/NBC Sports partnership, viewers get an interactive companion to “Sunday Night Football” with 19 unique widgets, including real-time statistics and scores, in-game photos from Getty Images and the Associated Press, Yahoo Flickr fan photos, player profiles, play-by-play and chat. Jacked provides fans with complete control of their online sporting experience with all images and text on a single page and the ability to customize and save their personalized dashboard for future games.

Not just a football experience, Jacked plans to enable fans of all sports to access its enhanced networks, eventually moving beyond sports to embrace all of television. In addition to its deal with NBC Sports for “Sunday Night Football,” the Jacked Sportstop on Jacked.com offers real-time applications for NBA, NFL and NCAA football games. NCAA Basketball and NHL games will also be available in the future.

For more information, visit www.jacked.com.



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