01.15.2004 12:00 PM
NBC drops traditional TV season

NBC said last week it will shake up the long tradition of the “television season” by beginning a slate of new shows before Labor Day, just after completion of the Summer Olympics.

The network will finish the first run of its new shows in late April, instead of stretching them through May, when Nielsen Media Research declares the official television season over. The network’s decision to ignore Nielsen’s official start date for the season, which generally is in the third week of September, could be the beginning of the end of the annual network ratings championship.

At a news conference, Zucker said it was not up to him to “pronounce that the fall TV season as we know it is dead.” But he noted, “We’re in a time in television where very few of the old rules apply.”

NBC’s decision pits the network’s new program rollout directly against the Republican National Convention, scheduled for that same week. Zucker said that NBC News, which he also oversees, intended to cover the convention but might start its coverage at 10 p.m.

Back to the top

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology