Originally featured on BroadcastEngineering.com
NBA deploys Silverlight for NBA.com
The NBA is set to employ Microsoft Silverlight on NBA.com to further enhance the online video experience for NBA fans around the world.
Microsoft Silverlight, a cross-browser, multiplatform plug-in for delivering the next generation of media experiences and rich interactive applications for the Web, will also be used on WNBA.com and NBADevelopmentLeague.com.
NBA.com will feature a full-screen NBA photo gallery, offer video highlights and deliver additional interactive applications throughout the site using Microsoft Silverlight. Through the use of Microsoft’s new application, the NBA will be able to provide further access to its extensive digital video library, integrate the video experience seamlessly into the site, and ultimately provide fans with access to more online video features.
Microsoft Silverlight enables the fast delivery of high-quality video to all major browsers running on the Mac OS or Windows operating system. As a part of its relationship with Microsoft, the NBA will continue to explore additional opportunities to display video and photos throughout the site.
Microsoft Silverlight is a cross-browser, cross-platform plug-in for delivering the next generation of .NET based media experiences and rich interactive applications for the Web. Silverlight offers a flexible programming model that supports AJAX, VB, C#, Python, and Ruby, and integrates with existing Web applications. Silverlight supports fast, cost-effective delivery of high-quality video to all major browsers running on the Mac OS or Windows.